A man dressed in a navy blazer, light green shirt, and khaki pants holding a cocktail, standing outdoors on a wooden deck with a view of the ocean and cloudy sky in the background.

Hi, I am Abhimanyu Kumta

With a curious mind and a knack for spotting patterns in the chaos through a cultural lens, that’s how I turn the quirks of human behaviour into meaningful insights.

About

Researcher. Cultural decoder. Insight translator.

With over a decade of experience across UX Research, Qualitative Research, and Social Listening, I uncover the stories hidden in data and human behaviour, and turn them into ideas that move brands, products, and people forward.

Analytical and Reporting tools

Microsoft 365, Google Workspace (G-Suite), Microsoft Power BI, Google Analytics, Miro, Larksuite

Social Listening tools

Talkwalker, Brandwatch, Circus Social (now Radarr)

Portfolio | UX Research

A woman sitting under trees near a river, with a hat beside her, looking at boats and houses along the riverbank on a sunny day.
Dive into Details

Case Study | Creator Tools & Engagement Drivers

Understanding the role of creator tools and platform features on a content creation and social media platform, and how it encourages or hinders female creators in India

A painting of boats docked at a harbor with warm tones, featuring a boat with the word 'HOTEL' on its side in the foreground.
Dive into Details

Case Study | Monetization & Paid Digital Goods

Understanding the practice of fan-funded gifting (i.e., Paid Digital Goods) on social media, and the motivations that can further encourage and enable this from both the viewers’ and the creators’ point-of-view.

Brands that I’ve worked with

Google logo with multicolored letters on a black background.
The logo of Meta, featuring a blue infinity symbol followed by the word Meta in dark blue text.
TikTok logo on a black background.
Amazon logo with black text and orange arrow pointing from A to Z.
The image features the word 'Universal' with a large stylized 'U' decorated with various abstract floral and natural patterns, and the rest of the word written in a flowing script style.
Pepsi logo featuring a red, white, and blue circular emblem and the word 'Pepsi' in blue text.
Sanofi logo with the brand name in black outline and two purple dots, one before the 's' and one after the 'i'.
A logo with a large stylized letter A and the letters T and C beneath it, with the text 'ITC Limited' below.
Tata logo in blue on a black background.